The People's Eco-Rally 2008

In 2007 we showed what the motor industry is doing to kick the carbon habit. This year, you're in the driving seat!

Are you already a part of the ‘green’ transport revolution and want to compare your lifestyle with others? Join Revolve on 21st June and find out what eco-pioneers are already doing and how you can cut your car’s carbon emissions now without costing the earth.

Inspired by World Environment Day and the LoveLondon sustainability festival, Revolve is challenging eco-motorists to prove you are really kicking the carbon habit. As a sequel to their inaugural event last year, Revolve is inviting members of the public to drive from Brighton to London in the greenest way you can.

With an emphasis on personal stories, this year’s event will offer a tangible demonstration of what we can all do right now to 'kick the carbon habit' without having to invest in a new car or wait for new infrastructure.

Lowering emissions is only part of the story, so Revolve has teamed with isanyonegoingto.com and invited all the major car-clubs to promote car-sharing (i.e. using a shared car and car-pooling). If you need a lift to any destination on the Eco-Rally route then register with isanyonegoingto.com today and you can catch a ride!

If you've like to show off your lean green machine on the day or would like to volunteer as a marshall contact us now. We're giving away the latest widescreen Navman S90i and eco-friendly cleaning products from AquaNought (as seen on BBC Dragon's Den) as prizes.

Winning Photo #10 - World Naked Bike Ride

Pregnant Passenger, originally uploaded by Mike Grenville.

The pregant passenger underlines the WNBR message that motorised vehicles don't just have an immediate impact on other road users, but for future generations to come.

More about the competition...

Revolve Brighton to London now mapped on Google

Eco Rally Route 05/06/07

We've worked out the route and now you can follow it all the way from the coast to the capital. Be sure to use the satellite button (top-right corner of map) to find the perfect spot to view the cars on World Environment Day 05/06/07. Use the panel on the left to view key places along the way, including the longest High Street in Europe (or so they say), Nappy Valley and Westminster Bridge, where the drivers will catch a glimpse of the zero-shaped London-eye.

The route is a mixture of A roads, B roads and a stretch of motorway. The vehicles will travel along coastal roads, through town-centres, suburban avenues, and high streets; allowing maximum exposure to the general public. It is designed to simulate everyday driving conditions, emphasising the efforts made by the motoring industry to make green motoring practical and versatile.

Anyone who snaps the cars en route is encouraged to upload their photos to Flickr and ‘geotag’ the location on their world map. Any photo they upload should be tagged with ‘revolve050607’. After the event, anyone who visits Flickr’s world map and searches for all photos that match the keyword "revolve050607" will be able to see a collection of photos from various places along the route.


Brighton to London Eco-Rally 05/06/07 - The Official Route

Can't afford to own a green car? Hire one instead!

The fast-expanding, pay-by-the-hour car club already operates in 10 cities in the UK including London and Brighton, and Revolve is proud to promote WhizzGo’s services, especially as it provides a greener drive for its customers. WhizzGo has kindly agreed to chauffeur our celebrities and provide logistical support for our rally and fringe events. Look out for their low-emission cars which will be accompanying the rally on 05.06.07.

Spread the word and you could drive for free! WhizzGo will credit both your account and your friend's account with £10 for each and every friend you recommend who joins WhizzGo. Find out more about WhizzGo at www.whizzgo.co.uk

Revolve 05.06.07 now mapped on Flagr.com

Feel free to add relevant flags, e.g. local, alt-fuel filling stations, EV showrooms, etc.
URL: http://www.flagr.com/maps/revolve